Journal of Theoretical and Applied Electronic Commerce Research

The Journal of Theoretical and Applied Electronic Commerce Research (JTAER), abbreviated as J THEOR APPL EL COMM, is a peer-reviewed, open-access academic journal published by MDPI. With an ISSN of 0718-1876 and a 2026 Impact Factor of 4.5000, the journal holds a Q2 ranking in the Journal Citation Reports, reflecting its solid standing within the interdisciplinary field of electronic commerce. The journal’s scope bridges theoretical foundations and practical applications, covering a broad spectrum of topics including digital business models, online consumer behavior, e-commerce platform design, supply chain digitization, mobile commerce, social media marketing, blockchain applications in trade, and the economic implications of digital transformation. JTAER publishes a range of article types, primarily original research articles, comprehensive review articles, and focused case studies that offer empirical or conceptual contributions. The target audience includes academic researchers, graduate students, industry practitioners, and policy analysts interested in the evolving landscape of electronic commerce and its intersection with information systems, marketing, economics, and management science. As an open-access journal, JTAER ensures that all content is freely available to readers worldwide, promoting wide dissemination and high visibility of published work. Its Q2 quartile position and competitive impact factor underscore its role as a reputable outlet for rigorous scholarship, making it an attractive venue for authors seeking to contribute to high-quality, impactful research in the dynamic domain of e-commerce.