Journal of Marketing

The Journal of Marketing (JM), published by the American Marketing Association (AMA), is a premier academic journal dedicated to advancing the discipline of marketing. With an ISSN of 0022-2429 and a 2026 Impact Factor of 10.6000, it is consistently ranked in the JCR Q1 quartile, establishing it as one of the most influential and highly cited journals in the field. The journal’s scope encompasses the full breadth of marketing scholarship, including substantive research on consumer behavior, marketing strategy, brand management, digital marketing, innovation, pricing, distribution, and public policy. JM primarily publishes original, rigorous empirical research articles that make significant theoretical and methodological contributions. While the journal focuses on full-length research papers, it occasionally features invited commentaries and conceptual pieces that synthesize or challenge existing paradigms. The target audience includes marketing academics, doctoral students, and advanced practitioners seeking cutting-edge insights that bridge theory and practice. Notably, the Journal of Marketing is a subscription-based (non-open access) title, though authors may opt for open access through individual article processing charges. Its standing in the field is exceptional: the journal is widely regarded as the top-tier outlet for marketing research, with its high impact factor and Q1 status reflecting its central role in shaping marketing thought and informing both scholarly discourse and real-world business decisions.